{
"source_attachment": {
"filename": "neuroviva_with_rem.jpg",
"path": ""
},
"document": {
"document_type": "advertisement",
"title_or_product": "NeuroViva Focus",
"summary": "Text-only advertisement for NeuroViva Focus promoting concentration, memory, mental performance, focus and productivity. It presents several numerical user-response claims and includes a small disclaimer stating that methodological and source details are not identified."
},
"regions": [
{
"id": "r01",
"type": "headline",
"bbox": [0.3137, 0.0833, 0.6882, 0.1066],
"text": "NeuroViva Focus",
"description": "Large bold black product name centred near the top of the page.",
"semantic_role": "Identifies and brands the advertised product.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.0,
"reason": ""
},
"CF": {
"score": 0.0,
"reason": ""
},
"VPF": {
"score": 0.1,
"reason": "The product name associates the brand with focus and mental performance."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r02",
"type": "subheading",
"bbox": [0.3961, 0.1268, 0.6046, 0.1354],
"text": "CLARITY YOU CAN FEEL",
"description": "Small red uppercase slogan centred beneath the product name.",
"semantic_role": "Provides an experiential and aspirational slogan for the product.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.25,
"reason": "The slogan implies an experiential product benefit without visible grounding in this region."
},
"CF": {
"score": 0.0,
"reason": ""
},
"VPF": {
"score": 0.35,
"reason": "The phrase presents mental clarity as a desirable state the user could experience."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r03",
"type": "statistic",
"bbox": [0.0765, 0.1545, 0.9235, 0.2242],
"text": "9 out of 10 users felt sharper in just 7 days.",
"description": "Large bold black statistical claim centred inside a wide pale-grey banner.",
"semantic_role": "Uses a prominent numerical user-response claim to suggest rapid product effectiveness.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.9,
"reason": "The precise user proportion and seven-day period are presented without a visible sample size, source or methodology."
},
"CF": {
"score": 0.55,
"reason": "The precise numerical framing gives empirical specificity to the comparatively indeterminate outcome 'felt sharper'."
},
"VPF": {
"score": 0.3,
"reason": "The claim suggests a rapid improvement in subjective mental sharpness."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r04",
"type": "product_claim",
"bbox": [0.0817, 0.2576, 0.9196, 0.2859],
"text": "NeuroViva Focus is formulated to support concentration, memory and mental performance when your day\ndemands more.",
"description": "Centred black body text stating that the product is formulated to support several aspects of mental performance.",
"semantic_role": "States the principal functional benefits attributed to the product.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.65,
"reason": "The product-specific claims about concentration, memory and mental performance are not accompanied here by visible supporting evidence."
},
"CF": {
"score": 0.4,
"reason": "The formulation language and broad mental-performance terms sound functionally specific, but the claimed support and its measurable meaning are not defined."
},
"VPF": {
"score": 0.3,
"reason": "The text presents improved mental performance as useful when daily demands are high."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r05",
"type": "statistic",
"bbox": [0.0882, 0.304, 0.9118, 0.3146],
"text": "In user testing, 90% reported improved focus and 82% said they felt mentally faster after only one week.",
"description": "Centred black sentence reporting two percentages from unspecified user testing.",
"semantic_role": "Invokes user testing and precise percentages as evidence for product-related mental benefits.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.95,
"reason": "The advert gives exact percentages from 'user testing' but does not visibly identify the sample, study design, comparator, statistical method or source."
},
"CF": {
"score": 0.6,
"reason": "Precise percentages and testing language create strong empirical specificity while 'improved focus' and 'felt mentally faster' remain operationally undefined."
},
"VPF": {
"score": 0.35,
"reason": "The claimed outcomes depict improved focus and subjective mental speed after a short period."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r06",
"type": "product_claim",
"bbox": [0.2275, 0.3348, 0.7712, 0.3429],
"text": "Join thousands of people choosing a smarter way to stay productive.",
"description": "Centred black sentence invoking thousands of users and continued productivity.",
"semantic_role": "Provides social proof and an aspirational productivity appeal.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.5,
"reason": "The assertion that thousands of people are choosing the product is not accompanied by a visible source or count."
},
"CF": {
"score": 0.0,
"reason": ""
},
"VPF": {
"score": 0.4,
"reason": "The language associates product use with being smarter and remaining productive."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r07",
"type": "statistic",
"bbox": [0.0771, 0.3591, 0.9229, 0.4152],
"text": "90% REPORTED BETTER FOCUS",
"description": "Large bold red uppercase percentage claim centred inside a wide pale-pink banner.",
"semantic_role": "Visually reinforces the principal positive user-response statistic.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.95,
"reason": "The prominent percentage is presented without visible methodological or source information."
},
"CF": {
"score": 0.5,
"reason": "A precise percentage gives empirical specificity to the undefined outcome 'better focus'."
},
"VPF": {
"score": 0.3,
"reason": "The claim presents improved focus as a desirable result."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r08",
"type": "disclaimer",
"bbox": [0.0778, 0.448, 0.668, 0.4561],
"text": "No sample size, study design, comparator, statistical method or independent source is identified.",
"description": "Small grey disclaimer text positioned below the main claims.",
"semantic_role": "Explicitly states that important methodological and source information for the preceding evidence claims is not identified.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.95,
"reason": "The disclaimer directly identifies the absence of sample size, study design, comparator, statistical method and independent sourcing."
},
"CF": {
"score": 0.0,
"reason": ""
},
"VPF": {
"score": 0.0,
"reason": ""
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
}
],
"global_fields": {
"SD": {
"score": 0.0,
"summary": "The advert contains no visible pseudo-scientific entity, impossible mechanism or scientifically dubious world-knowledge claim."
},
"ED": {
"score": 0.95,
"summary": "The advert prominently relies on precise product-specific user-response percentages and short time periods while the visible disclaimer explicitly states that sample size, study design, comparator, statistical method and independent source are not identified."
},
"CF": {
"score": 0.55,
"summary": "Testing language and precise percentages create empirical specificity around outcomes such as 'felt sharper', 'felt mentally faster' and 'better focus', whose measurable meanings are not defined in the advert."
},
"VPF": {
"score": 0.35,
"summary": "The advert uses aspirational language about clarity, mental sharpness, focus, mental performance and productivity, but contains no lifestyle or vitality imagery."
},
"SCF": {
"score": 0.0,
"summary": "No visible text or imagery indicates side effects, contraindications, adverse events, biological danger or other non-trivial health risk."
},
"RSF": {
"score": 0.0,
"summary": "Although the methodological disclaimer is visually small, it concerns evidential grounding rather than safety risk; no visible safety-risk information is present to be suppressed."
}
}
}