{
"source_attachment": {
"filename": "neuroviva_no_rem.jpg",
"path": ""
},
"document": {
"document_type": "advertisement",
"title_or_product": "NeuroViva Focus",
"summary": "Minimal text-led advertisement for NeuroViva Focus presenting claims about concentration, memory, mental performance, reported improvements in focus, perceived mental speed, and productivity."
},
"regions": [
{
"id": "r01",
"type": "headline",
"bbox": [0.313, 0.083, 0.688, 0.107],
"text": "NeuroViva Focus",
"description": "Large bold black product name centred near the top of the page.",
"semantic_role": "Identifies and prominently brands the advertised product.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.0,
"reason": ""
},
"CF": {
"score": 0.0,
"reason": ""
},
"VPF": {
"score": 0.0,
"reason": ""
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r02",
"type": "subheading",
"bbox": [0.396, 0.126, 0.604, 0.136],
"text": "CLARITY YOU CAN FEEL",
"description": "Small bold red uppercase slogan centred below the product name.",
"semantic_role": "Provides an aspirational slogan linking the product with a felt sense of mental clarity.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.0,
"reason": ""
},
"CF": {
"score": 0.1,
"reason": "The phrase 'clarity you can feel' presents an imprecise experiential concept without specifying what clarity means or how it would be measured."
},
"VPF": {
"score": 0.25,
"reason": "The slogan evokes a desirable subjective state of mental clarity and improved feeling."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r03",
"type": "statistic",
"bbox": [0.076, 0.155, 0.923, 0.224],
"text": "9 out of 10 users felt sharper in just 7 days.",
"description": "Large bold black claim centred inside a wide light-grey rectangular panel.",
"semantic_role": "Uses a prominently displayed numerical user-result claim to suggest rapid perceived benefit.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.9,
"reason": "The numerical claim refers to users and a seven-day result but provides no visible sample size, methodology, source, comparison group, or other evidential details."
},
"CF": {
"score": 0.15,
"reason": "The quantified wording gives precision to the vague subjective outcome 'felt sharper', whose meaning is not operationally defined."
},
"VPF": {
"score": 0.15,
"reason": "The phrase 'felt sharper' evokes an improved and desirable mental state."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r04",
"type": "product_claim",
"bbox": [0.081, 0.257, 0.920, 0.286],
"text": "NeuroViva Focus is formulated to support concentration, memory and mental performance when your day\ndemands more.",
"description": "Centred black body text describing intended support for concentration, memory and mental performance.",
"semantic_role": "States the principal product benefit in terms of cognitive functions and performance.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.6,
"reason": "The product-specific claim that the formulation supports concentration, memory and mental performance is presented without visible supporting evidence or details."
},
"CF": {
"score": 0.35,
"reason": "Terms such as 'support' and 'mental performance' suggest cognitive benefit but do not specify the magnitude, mechanism, measurement, or conditions of that support."
},
"VPF": {
"score": 0.15,
"reason": "The wording associates the product with enhanced cognitive functioning when demands are high."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r05",
"type": "statistic",
"bbox": [0.088, 0.304, 0.912, 0.317],
"text": "In user testing, 90% reported improved focus and 82% said they felt mentally faster after only one week.",
"description": "Centred black body text presenting two percentage results attributed to user testing.",
"semantic_role": "Presents apparently empirical user-testing results to support claims of improved focus and perceived mental speed.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.95,
"reason": "The advert cites 'user testing' and precise percentages but gives no visible sample size, study design, source, measurement method, comparison group, or other methodological information."
},
"CF": {
"score": 0.45,
"reason": "The precise percentages create empirical specificity around outcomes such as 'improved focus' and 'felt mentally faster', while the visible wording does not define how those outcomes were measured."
},
"VPF": {
"score": 0.2,
"reason": "Improved focus and feeling mentally faster portray desirable enhanced mental functioning."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r06",
"type": "product_claim",
"bbox": [0.228, 0.332, 0.771, 0.345],
"text": "Join thousands of people choosing a smarter way to stay productive.",
"description": "Centred black sentence invoking a large group of users and continued productivity.",
"semantic_role": "Provides social proof and an aspirational invitation to associate product use with smarter productivity.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.5,
"reason": "The claim that thousands of people are choosing the product is not accompanied by any visible source or numerical detail."
},
"CF": {
"score": 0.0,
"reason": ""
},
"VPF": {
"score": 0.35,
"reason": "The wording projects an aspirational identity of being smarter and remaining productive."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
},
{
"id": "r07",
"type": "statistic",
"bbox": [0.076, 0.358, 0.923, 0.415],
"text": "90% REPORTED BETTER FOCUS",
"description": "Large bold red uppercase percentage claim centred inside a wide pale-red rectangular panel.",
"semantic_role": "Repeats and visually emphasises the reported focus-improvement statistic as a concluding benefit claim.",
"fields": {
"SD": {
"score": 0.0,
"reason": ""
},
"ED": {
"score": 0.9,
"reason": "The prominently repeated 90% result has no visible accompanying methodology, sample size, source, or measurement details."
},
"CF": {
"score": 0.2,
"reason": "The precise percentage is attached to the comparatively undefined outcome 'better focus', giving numerical specificity without defining the measure."
},
"VPF": {
"score": 0.15,
"reason": "The claim associates the product with the desirable state of improved focus."
},
"SCF": {
"score": 0.0,
"reason": ""
},
"RSF": {
"score": 0.0,
"reason": ""
}
}
}
],
"global_fields": {
"SD": {
"score": 0.0,
"summary": "The visible advert does not make a clearly scientifically dubious general-world-knowledge claim."
},
"ED": {
"score": 0.9,
"summary": "Episodic dodginess is highly prominent because the advert repeatedly presents precise product-specific user results and percentages without visible information about sample size, methodology, source, controls, or measurement."
},
"CF": {
"score": 0.4,
"summary": "The advert combines precise numerical presentation with comparatively indeterminate outcomes such as 'felt sharper', 'mental performance', 'improved focus', and 'felt mentally faster', creating a moderate gap between apparent empirical specificity and defined meaning."
},
"VPF": {
"score": 0.25,
"summary": "Aspirational language about clarity, sharpness, smarter choices, improved mental functioning, and productivity creates a weak but noticeable projection of desirable cognitive vitality."
},
"SCF": {
"score": 0.0,
"summary": "No visible text or imagery in the advert itself indicates side effects, contraindications, adverse events, strong biological potency, or another non-trivial health risk."
},
"RSF": {
"score": 0.0,
"summary": "There is no visible warning or risk information whose presentation is being rhetorically or typographically minimised."
}
}
}